Author: linkoraback

Memes are no longer just something your mate drops in the group chat at 11 pm. In Britain, they have become a logistics system for jokes and references, moving from Reddit threads and private Discord servers to brand decks and billboards in a matter of days. For marketers, that speed is both an opportunity and a hazard: get it right and you feel natively fluent, get it wrong and you look like the teacher trying to use slang. Behind every viral joke that ends up on a poster or in a pre-roll ad, there is a hidden supply chain of…